In today's Real Estate market, with literally THOUSANDS of homes available for sale, it takes more than just a yard sign or newspaper ad to get a property SOLD.
Our marketing program for the NEW CENTURY is an aggressive approach that meets the needs of today's buyers and sellers. The following are the strategies that we will use to ensure the successful sale of your home.
1) List Your Home with both the Multi-Regional and the Southern California Multiple Listing Services serving Riverside, San Bernardino, Orange and Los Angeles Counties to Provide Computerized MLS System Access for over 25,000 REALTORS®.
q Over Thirteen different Boards of Realtors covering all of Orange, Riverside and San Bernardino and parts of Los Angeles County
q 24/7 access for all these Realtors to Information and Photos of your home.
q Why is this important to you?
Within 24 hours of listing with The Stoermer Group all board members will have access to information about your property. At anytime, should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the features and benefits of your home. Due to the fact that 80 to 90 percent of all buyers are currently working with a Realtor® we want to immediately expose your home to these agents for their potential buyers.
2) Promote your Listing to the TOP Buyer’s Specialist in the Market – We want the best of the best to know about your home.
q 80% of the Real Estate business is done by 20% of the Realtors®
q Regular contact regarding your home with such agents via personal contact, fax, email and telemarketing.
q Why is this important to you?
FACT - According to the National Association of Realtors®, 80% of all sales are made by 20% of the agents. Most agents will take your listing and then WAIT for someone to sell it for them. We realize that your property will most likely be sold by one of the top agents; therefore we take an aggressive approach to constantly expose your property to the best agents for their buyers.
3) Expose Your Home to the Professional Sales Team at Tarbell, Realtors® in Southwest Riverside County
q Over 600 active Realtors® with buyers looking for homes RIGHT NOW.
q Weekly listing promotions and Buyer Networking at Sales Meetings.
q Direct Agent-to-Agent communication often Results in the Sale of a Home like yours.
q Commission incentives provided by Tarbell encouraging a fast sale.
q Why is this important to you?
We have assembled a group of the most committed, professional and successful agents in the marketplace. As a team, we work together to get properties sold and that means more professionals exposed to your property, which results in more qualified buyers seeing your property.
4) Tour your home with local top sales agents through the local board of Realtors® – agent exposure of your home is key to selling it.
q One of our agents may have a buyer for your home right now.
q The greater the number of agents that see your home, the better to sell it fast.
q Why is this important to you?
We not only want to expose your home to agents with current buyers but also gather information from industry experts so that we can provide you with additional feedback as to the marketability of your home.
5) Offer Honest, Professional Advice regarding the Marketability of Your Home.
The Truth is Hard to get these days!
q Your listing is not a tool for us to generate BUYERS!
q We will tell you exactly what you need to do to get the home SOLD, like it or not.
q Why is this important to you?
We have the integrity and professionalism it takes to tell you the truth. This is our character. Many agents simply tell you what you want to hear and that could cost you time and money.
6) Provide Additional Exposure with a bright Tarbell, Realtors® “For Sale” Sign with our 24-hour “800” information hotline on top.
q When a buyer calls our 800 number and the code given on the yard sign in front of your home to get more information about your home we immediately get a page giving us the callers phone number and can call them right then.
q We make beautiful full color flyers so that we can send them to buyer’s agents and you can give them out to let people you know that your home is for sale.
q Why is this important to you?
A “For Sale” sign in your front yard is of very little value or you could easily sell your home yourself. However, the huge number of Tarbell signs all over the area causes our phone to ring constantly. What is also of tremendous importance is that, from the 800 number, we have the potential buyer’s number and can move immediately to contact them and sell your home.
7) List your home on the WORLD WIDE WEB - Thousands of potential buyers are using the Internet to find homes.
q Over 30% of our sales are Internet related.
q We post to our web site with several high quality pictures and/or a virtual tour.
q www.TheStoermerGroup.com is our web site. You are here now so please poke around for more information about the area we serve, us, our programs, listings and email plus some useful links.
q Why is this important to you?
Today’s buyers are using the information super-highway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the Southwest Riverside County area that a prospect might need. We will always stay on the cutting edge of service and technology when it comes to marketing your home.
8) Actively Prospect for Your Potential Buyers Daily
q Because we work primarily by referral, we ask for and receive referrals looking for a home almost every day.
q We use an 800 number to capture the name, address and phone number of every prospect that calls on our signs and advertisements.
q Huge Data Base of Buyers and Past Clients that send us referrals.
q Why is this important to you?
There are two ways to find a buyer... (1.) Sit in the office and wait for a buyer to call the office. OR (2.) Take time each day and go out into the field looking for a buyer. The first option is a function of the market and LUCK. The second option is a matter of numbers. Everyday our team works the numbers by contacting dozens of potential buyers and sellers. Active prospecting allows us to control the market rather than waiting for the market to do our job for us. The only variable the market determines is the number of contacts we need to make to our buyer inquiries, previous clients, sphere of influence, renters, FSBOs and past prospects before we can generate a potential buyer for your home.
9) Advertise Your Home in Publications such as The Press-Enterprise, The Californian, HomeSellers Magazine, PennySaver, Green Sheet, San Diego Union-Tribune, Orange County Register and More.
q We advertise several properties in different places over time generating many buyer calls and it only takes one.
q In most ads we give our 24 hour, recorded information, 800 number and code each individual home.
q Why is this important to you?
We have many homes in the many sources of advertising and it only takes one home to attract the eye of a potential buyer. Buyers will call our 800 number and be qualified as to their needs and shown yours and other properties like yours until the buyer has chosen the perfect home for them. It is the several homes advertised over time that benefits you not just your personal advertisement.
10) Communication – We contact you at least every 10 business days with a complete update.
q Updates as to the current market conditions and how they affect YOUR property.
q Updates and feedback as to what agents and buyers say about your home
q Updates as to marketing efforts in process to expose your home.
q Why is this important to you?
For a successful sale to take place all parties must be informed. You have important decisions that need to be made and it is our commitment to make sure you have all the information necessary to make good decisions.
11) Negotiate the Best Price for YOU!
Offers are difficult to get. Don’t trust YOUR MONEY with an amateur.
q Deals are made or lost during the hours of negotiation.
q The Stoermer Group has successfully negotiated scores of transactions.
q We represent our clients often as both buyer and seller so we tie the whole package together to get you the best overall result whatever your situation.
q Why is this important to you?
It is critical that you realize marketing your home is only half the battle. With thousands of homes to choose from, most buyers have second, third and even forth choices in which the home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents.
12) Coordinate all Financing and Closing Activities and Deliver Your Check at the closing
q Coordinating with the Escrow and Mortgage Officers is a job in itself.
q Because of our STAFF we are always on top of and available for any action necessary to get our deal all the way to the closing table.
q Why is this important to you?
Believe it or not, the escrow and loan officers make much less on our transactions than we do: the incentive to see that the “Ball Is Not Dropped” is not there in many cases. We have to monitor every aspect of the closing daily and agents who work alone cannot possibly give your file the same level of attention that an entire team of professionals can give.
